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KATANA Open Call 2 Guide for Applicants

KATANA Open Call 2 Consortium Declaration


KATANA Guide for Applicants



Q: How can I benefit from teambuilding?

A: Participants may benefit from teambuilding process in multiple ways.
Benefits include:

  • Exchange of knowhow
  • New impulses for product and service development
  • Recruiting of capabilities that the existing team lacks (e.g. developers)
  • Teaming up with usual/potential target groups in order to get insights on customer needs (e.g. developers with farmers)

BYOB – Bring your own buddies
On top of that, it is possible to bring already established partners to KATANA as only 1 team member needs to be a KATANA beneficiary


Q1: What if I have a product or service idea that does not seem to fit for a crowdfunding process?

A: Launching a reward crowdfunding campaign is not that simple – which is why beneficiaries will be prepared thoroughly for the campaigns by KATANA partners and dedicated experts. Main workshops at the KATANA Bootcamp will focus on:

  • How to set the right incentives for a specific product or service (possible incentives might include pens, T-Shirts, discounts, licences, company visits, etc.)
  • How to address potential donors
  • How to tailor communication efforts to potential donors needs
  • How to design an attractive campaign in the three focus fields of KATANA

Q2: How shall I attract potential donors to the crowdfunding platform?

A: The whole KATANA consortium will support the teams in the communication of the crowdfunding platforms, e.g. in the social media or via events. Also, it is important to know that:

  • Specific promotion techniques will be taught at the Bootcamp (see above)
  • Beneficiaries will prepare their campaigns in close cooperation with KATANA partners
  • No maximum for funds will be set
  • A minimum of funds can be set by beneficiaries
  • The best teams will be selected always in relation to their direct competitors from the same KATANA focus field i.e. PA Services, Mobile Services, Functional Foods
  • There will be no threshold meaning that even a team that received the amount of 15€ can be awarded if this amount is the highest in the group.


IPR and Publication of ideas

Q: Do I have to share my ideas and make them public?

A: Participants are not requested nor expected to disclose their ideas in the pitch videos. However:

  • It is normal that any start-up, entrepreneur or company needs to disclose their ideas or plans as soon as they request funding. This goes also for the Matchmaking events.
  • In the project teams that are formed during the Matchmaking process, will be free to set up internal contracts regarding IPR
  • Here, KATANA team can support


Existing products and services

Q: What about my already existing products and services?

A: KATANA allows already established companies and start-ups to develop new products and services, but also to:

  • Refine already existing products
  • Develop the existing product portfolio further
  • Develop new distribution channels for products – e.g. by the development of an online shop
  • Adjust products for other markets and/or target groups